This is a reader profile for Kerrang! magazine. It shows that it's readers are predominantly male in the 15 - 24 age range. It also shows that just under half of readers are in the ABC1 profile which means they are working class whether it is upper, middle or lower. This reader profile will help the magazine as it will allow them to better understand their readers and it will make it easier to include features in the magazine suited to the majority of readers. It also helps with the decision of the price of the magazine as they know what social class majority of their readers are, so they can alter their price to suit the reader. By conducting this research and creating this reader profile, the magazine will be able to make positive changes to their magazine if needed to help increase sales.
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