By using the research I collected using my surveys and poll, I have constructed a reader profile for my magazine. This allows me to further establish the brand identity that was created when I created my original mood board.
Looking at my research, I realise that there is an opportunity for a synergy. My research shows that many of my readers use social network and enjoy going to gigs. I will use this and include a puff promotion and have concert tickets available for a reader to win. I will also think about connecting my magazine to social media.
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